Photographer: Julio Bárcena

Magazine: L’Officiel Middle East

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Brand: Oysho

 

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Una publicación compartida de OYSHO (@oysho)

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Brand: Aguadé Jewelry

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What does being an influencer really mean?

The concept of an influencer appeared along with the first social networks, such as Facebook, Twitter, and MySpace. With the appearance of these channels, ordinary people started gaining more and more followers, becoming a reference in a specific sector. For this authority that the audience gives them, influencers have the power to influence [as the word points out] people and modify their behavior, whether it is to change their mind about a specific topic, buy a product or even visit a place. 

As mentioned before, influencers are nothing new. Throughout the ages, we had opinion leaders that were followed by the mass, such as Socrates, Martin Luther King, etc. So we could say that influencers are digital opinion leaders who also are content creators.

Tips to Become an influencer

Before getting into the steps, let’s define what an influencer is not:

1. Being an influencer is not just about the number of followers, but your real capacity of influencing your followers’ behavior. There are people who buy followers to make brands believe that they are real influencers, but brands don’t only look at the number of followers, but for good insights and high engagement rates.
2. If you dream about being an influencer just to get free stuff, then we recommend you to think about it. Even though there is still debate, influencers are professional content creators for brands, so in the end, they don’t get free stuff, products are often part of the payment.
3. Being an influencer is not an easy job. Influencers often create the content themselves, which means that they’re acting as creative directors, photographers, stylists, makeup & hair artists, editors, and copywriters.

So now that you know what an influencer is not, you are probably wondering how to become one. There isn’t an exact formula to be an influencer and to grow your followers, but there are some things you can start doing.

1. Find your niche. There are many influencers out there doing the same things. If you want to stand out from them, find what makes you unique and define your niche. If you are specialized in a topic, it will help you gain credibility with your audience.
2. Choose the platform that fits you best. Do you feel comfortable talking to the camera? Or do you prefer photos? Don’t push yourself to do things you’re not comfortable with because especially for video, you need to sound natural and confident. Depending on this, you can choose among different platforms, such as Instagram, TikTok, Twitch, YouTube…
3. Be consistent. It is not common to become an influencer overnight. You have to post constantly and even though you sometimes feel frustrated, visualize your goal and keep working.
4. Your goal shouldn’t just be to become an influencer.  For example, if you are a plus-size curvy girl, your goal can be giving visibility to curvy bodies and inspiring others. This will help you be motivated and when you achieve these type of goals,  it’s way more satisfying.

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Photographer: Maria Vasilieva

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Before getting into it, you need to understand what clients are looking for in castings. Are they looking for an attitude? Probably and mostly yes. But they’re also looking for an appearance and this is where makeup comes into play.

In auditions, casting directors want to see the model in real life and the more natural the look is, the better. This way, they can see your real beauty without any distractions. And you may wonder how this translates into your makeup. Well, the answer is easy: all you need is a natural makeup look, that covers your little imperfections and highlights your natural features.

How to do your makeup?

Take note of the following steps to create the perfect makeup look for your next casting.

1. Foundation

We don’t recommend using a high coverage foundation. The lighter it is, the better. This will help you unify your skin tone. No-foundation is also a good option.

2. Concealer

Add just a tiny bit of concealer in those areas where you need some coverage. This might be your under-eye bags, some pimples, and irritations. You can also apply concealer strategically so you highlight your features such as the nose, eyebrows, and lips. For that, add a bit of concealer on your septum, under the eyebrows, and on the cupid’s bow.

3. Mattifying powder

The powder is an essential in every model’s bag. When you’re on camera, it’s very important to control the highlights of your face, otherwise, the skin will look very oily. The best option is to use translucid powders (with no color). It will help you control the highlights, and at the same time, it will set your makeup so it lasts longer.

4. Blush

Blush will help to give some color to your face. Choose a warm color that matches your skin tone and avoid dark shades that won’t help you get a natural look.

5. Mascara

Applying a bit of mascara on your eyelashes will help you enlonger your eyes and uplift your look. Make sure to use the wand to help you brush your eyelashes and avoid adding too much for it not to look lumpy.

And this is all you need to know about how to do your makeup for a casting. You can learn more on how to get ready for castings with the Model Academy.

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Brand: Aware Barcelona

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How to make revenue as a photographer

One of the initial points that needs to be covered when you start being a professional photographer is how you’re going to make money. You have to think about it as a company that offers a service. For this reason, it’s important you define your product [type of photography you offer] and your niche, so you can identify possible customers. Here we give you 5 ideas on how to make money with your pictures.

1. Stock photography

Stock photography is one of the most popular ways to make money as a photographer. And even though it sounds as a simple type of photography, there are many different types inside of it, such as food, travel, architecture, the medical industry, people, or others. You can start by signing up to stock photography agencies and submitting your portfolio. If you want to know more about stock photography, check this video series by William Perugini.

2. Events photography

Another common way to make money as a photographer is focusing on events photography. This includes weddings, events and parties. Events photographers usually work with a closed budget that considers working hours, final material to deliver and also location and dates.

3. Sell your photoshoots

If you’re still wondering “how can I make money as a photographer”, selling photoshoots can be a very good option. Depending on your photography style, you can offer specific sessions, such as “fashion photo shoot”, or more open so it can be discussed with the client. TIP: However, we recommend you to always be specific. That will help you stand out among other offers.

How to sell your photoshoots?

This might seem simple, but selling your photoshoots requires a strategy where you will also have to define the product, pricing and promotion strategy. Luckily, ModelManagement.com has launched a Marketplace, where photographers can easily post an offer and sell their products to over 1.5 million models and talents worldwide. Follow these steps:

1. Describe your offer and choose a clear title.
2. Write a short overview about your experience and maybe some interesting things that make your creative approach stand out from the rest.
3. Always justify the price of the offer by adding detailed explanation of what will be the outcome of the collaboration.
4.  Always ask models to leave reviews after the shoot is done. This helps to increase your rating, hence, your credibility.

4. Teach aspiring photographers

Creating photography courses and lessons for other photographers is also a good option to get extra revenue. Think about what you’re good at and what you can show to other photographers. You can start with basic courses for beginners, or more advanced courses, such as studio lighting. Lessons can be online or offline, you can choose the format that fits you better.

On our Marketplace, you can also sell your lessons to other photographers & creatives of the industry. Just choose “masterclass” when deciding the type of offer you create.

Extra tip: To create a competitive offer, you can also have a look at other photographers’ pricings.

5. Sell your Lightroom presets

Lightroom has become very popular among the Instagram community. Since the mobile version is free, an easy way to get extra revenue is creating presets and selling them to people who like your style. On ModelManagement.com, you can also create the offer. To send them to the client, you will have to export them in .LRTEMPLATE & .XMP format (for desktop) and DNG (for mobile).

Start making more revenue with your creative services by posting an offer on our Marketplace.

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Photographer: Michael

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Photographer: Julia

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