What does being an influencer really mean?

The concept of an influencer appeared along with the first social networks, such as Facebook, Twitter, and MySpace. With the appearance of these channels, ordinary people started gaining more and more followers, becoming a reference in a specific sector. For this authority that the audience gives them, influencers have the power to influence [as the word points out] people and modify their behavior, whether it is to change their mind about a specific topic, buy a product or even visit a place. 

As mentioned before, influencers are nothing new. Throughout the ages, we had opinion leaders that were followed by the mass, such as Socrates, Martin Luther King, etc. So we could say that influencers are digital opinion leaders who also are content creators.

Tips to Become an influencer

Before getting into the steps, let’s define what an influencer is not:

1. Being an influencer is not just about the number of followers, but your real capacity of influencing your followers’ behavior. There are people who buy followers to make brands believe that they are real influencers, but brands don’t only look at the number of followers, but for good insights and high engagement rates.
2. If you dream about being an influencer just to get free stuff, then we recommend you to think about it. Even though there is still debate, influencers are professional content creators for brands, so in the end, they don’t get free stuff, products are often part of the payment.
3. Being an influencer is not an easy job. Influencers often create the content themselves, which means that they’re acting as creative directors, photographers, stylists, makeup & hair artists, editors, and copywriters.

So now that you know what an influencer is not, you are probably wondering how to become one. There isn’t an exact formula to be an influencer and to grow your followers, but there are some things you can start doing.

1. Find your niche. There are many influencers out there doing the same things. If you want to stand out from them, find what makes you unique and define your niche. If you are specialized in a topic, it will help you gain credibility with your audience.
2. Choose the platform that fits you best. Do you feel comfortable talking to the camera? Or do you prefer photos? Don’t push yourself to do things you’re not comfortable with because especially for video, you need to sound natural and confident. Depending on this, you can choose among different platforms, such as Instagram, TikTok, Twitch, YouTube…
3. Be consistent. It is not common to become an influencer overnight. You have to post constantly and even though you sometimes feel frustrated, visualize your goal and keep working.
4. Your goal shouldn’t just be to become an influencer.  For example, if you are a plus-size curvy girl, your goal can be giving visibility to curvy bodies and inspiring others. This will help you be motivated and when you achieve these type of goals,  it’s way more satisfying.

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Before getting into it, you need to understand what clients are looking for in castings. Are they looking for an attitude? Probably and mostly yes. But they’re also looking for an appearance and this is where makeup comes into play.

In auditions, casting directors want to see the model in real life and the more natural the look is, the better. This way, they can see your real beauty without any distractions. And you may wonder how this translates into your makeup. Well, the answer is easy: all you need is a natural makeup look, that covers your little imperfections and highlights your natural features.

How to do your makeup?

Take note of the following steps to create the perfect makeup look for your next casting.

1. Foundation

We don’t recommend using a high coverage foundation. The lighter it is, the better. This will help you unify your skin tone. No-foundation is also a good option.

2. Concealer

Add just a tiny bit of concealer in those areas where you need some coverage. This might be your under-eye bags, some pimples, and irritations. You can also apply concealer strategically so you highlight your features such as the nose, eyebrows, and lips. For that, add a bit of concealer on your septum, under the eyebrows, and on the cupid’s bow.

3. Mattifying powder

The powder is an essential in every model’s bag. When you’re on camera, it’s very important to control the highlights of your face, otherwise, the skin will look very oily. The best option is to use translucid powders (with no color). It will help you control the highlights, and at the same time, it will set your makeup so it lasts longer.

4. Blush

Blush will help to give some color to your face. Choose a warm color that matches your skin tone and avoid dark shades that won’t help you get a natural look.

5. Mascara

Applying a bit of mascara on your eyelashes will help you enlonger your eyes and uplift your look. Make sure to use the wand to help you brush your eyelashes and avoid adding too much for it not to look lumpy.

And this is all you need to know about how to do your makeup for a casting. You can learn more on how to get ready for castings with the Model Academy.

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Where to start

As mentioned, before even starting, you need to create your basic model material, which includes polaroids. With polaroids, you will show clients your real beauty, without filters nor makeup. Polaroids need to have good quality, but you can take them at home. Check the following video to know how to create them at home!

Once you have your polaroids created, it’s time to start getting involved in the industry. The easiest way to get started is by creating a profile on ModelManagement.com. This platform allows you to become part of an international modeling community, connect with professionals of the industry, create your network, learn with the Model Academy, and, last but not least, finding modeling jobs.

How to use ModelManagement.com to find modeling jobs?

As the first step, you need to create a model account and upload the polaroids you created. It’s essential you also verify your email and phone number. When you create your account, you will need to wait a few hours until it’s reviewed and approved by our team.

As soon as it’s approved, you will be able to access the whole platform, including the Model Academy. On our castings page you will be able to find hundreds of job offers. You can narrow down your search by using our filters: gender, job type, country, city, and payment. Once you find a casting you’re interested in, click apply, submit your pictures, and voilà!

The best part of using ModelManagement.com is that you will be able to find online and offline castings, so in case that there aren’t specific jobs for your area, you can participate in online projects.

How to find local modeling jobs?

If you’re interested in working offline with other industry professionals, you can have a look at the offline castings available in your area. Just filter by country and city and apply to them.

How do you know you’ve been selected?

Ok, so now that you’ve applied to castings, you may wonder what follows. You need to know that patience in this industry is essential and you will have to wait for clients’ responses. Also know that sometimes clients castings get many applicants, and they don’t have the time to write personally to all candidates to inform them if they’ve been selected or not.

If there’s a shooting date specific or PPM date (pre-production meeting), note it in your agenda, because the following days, they will get in touch with the favorites, and if you’re one, you will get a message! So, keep an eye on your inbox!

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The most popular models in history have been runway models: Naomi Campbell, Cindy Crawford, Claudia Schiffer, Carla Bruni, just to mention a few. These models have the opportunity to walk on the catwalks showcasing different products, such as clothes, jewelry, or swimwear.  Even though becoming a runway model sounds too good, before starting, you should know that you’re not less of a runway model if you work with local brands. Be aware that models who work with big fashion houses, such as Versace or Chanel, are a minority.

Requirements to become a runway model

You’ve probably wondered how tall you need to be to become a runway model. Let’s be honest: not everyone can be a runway model. High fashion modeling is the strictest model category. Especially, if you want to work with well-known brands, you have to know that they require a minimum height and strict measurements. We answer the most frequently asked questions.

How tall do you need to be to become a runway model?

While women have to be between 172cm (5’8″) and 180cm (6′), men have to be over 6′.

What are the measurements runway models have to have?

Traditionally, women have to be around 80-60-60, while 100-80-100 is accepted for men. However, this can vary depending on the designer, the brand, and the casting director. Brands are becoming more diverse and they’re more flexible now with measurements.

How old do runway models need to be?

Despite that the industry is becoming more diverse, runway models are usually between 16 years old and their late 20’s.

How to apply

If you fit into the mentioned requirements and want to start your career as a runway model, you should start by taking your polaroids. You can check the following video to find out how to take them at home.

Once you’ve created your polaroids, you can start submitting these pictures to agencies that represent runway models.

However, the easiest option is to create a free account on ModelManagement.com, upload your polaroids and apply to castings.  You will be able to create your modeling portfolio collaborating with other creatives and learn more with the Model Academy!

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First of all, it’s important we know what’s exactly a hand model. Hand modeling is included in the body part type of modeling. They work mainly with their hands but can combine other disciplines too, such as high fashion modeling or commercial.

What do hand models do?

At this point, you may wonder what type of jobs a hand model can do. Well, the question is easy and at the same time complex to answer: they can work in everything that involves showing hands, from working for a cosmetic brand promoting nail polishes, to shooting a fashion catalog wearing jewelry.

As mentioned before, hand models can combine other modeling disciplines. Sometimes, high fashion models or commercial models have beautiful hands, so they work as hand models too.

Requirements

Now that you know what a hand model is and what they do, you’re probably wondering how to become one. Well, of course, the most important requirement to become a hand model is having nice hands. Models are usually expected to have narrow, slender fingers and long, graceful hands. Hand models need to take care of their skin and nails and avoid scars, tattoos, wrinkles, or other marks.

Where to start?

Like any other type of modeling, if you want to work as a hand model, it’s important you build your portfolio. It’s recommended to include a variety of shots since this will give you more chances to work with different clients. Before taking the photos, it’s important you practice your posing. Look for examples on the internet, and try to recreate that with your hands. This way when you’re on set, you won’t have to worry about this, and you can enjoy the experience.

Apply to be a hand model

When you have your portfolio, you can start applying to modeling agencies that represent hand models so you can get job offers.

However, the easiest way for you to become a hand model is by creating an account on ModelManagement.com. You will only need to upload your pictures and you will be able to start applying to castings all over the world, and some of them from the comfort of your own home!

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1. Color

When you get a manicure, go for a nude color or pass on the polish altogether, unless you have specific instructions from the photoshoot stylist. Any other nail color runs a risk of distracting from sample products or the surrounding aspects of the shoot and could potentially clash with the color schemes picked out by the team or photographer you’re modeling for. Vibrant and neon colors should almost always be avoided; if you really prefer a specific color, be safe and ask your agent, the shoot producer/coordinator, or the photographer about which nail colors and designs are acceptable.

2. Never cut your cuticles

Proper cuticle care is essential. Cutting your cuticles encourages the skin to grow back faster, leaving it sore and prone to bacterial infection. Instead of cutting, use a cuticle remover and gently push them back. You can do this in between your manicures, taking care to also apply a bit of cuticle oil to help moisturize and protect the skin.

3. Always apply a base coat

If you get a professional manicure, they will always apply a base coat. For DIY manicures, never skip the base coat, otherwise your nails can become stained from the polish. This is especially important if you apply a long-lasting color method like gel or acrylic, because these can be damaging to your nail bed over time and upon removal.

4. Products matter

For any type of self-care, the products that you put in and on your body are important. The same goes for nails; cheap polishes and oils can contain chemicals that are harsh on your nails and skin. This is especially important if you get long-lasting manicures like acrylic or dip powder. Be sure to only use brands that are trusted by professionals globally, like SNS, for polishes, powders, gels, and oils.

5. Moisturize

When it comes to hand care, moisturizing is key. This is extremely important for hand models. Applying a high-quality hand lotion on a regular basis will keep the skin looking young and healthy. Pay attention to when your hands need to be moisturized; this will depend on your skin type, oil levels, and physical activity. Typically, great times to moisturize are before bed, after a bath or shower, and after swimming. Pro tip: for deeper moisturization, apply lotion the night before a shoot and sleep with nitrile gloves on. This helps your skin retain moisture, so you wake up with beautiful, radiant skin.

6. Take care of hangnails

Hangnails are those small pieces of skin or cuticle that start to grow away from the nail. Some people get hangnails multiple times a week, and others rarely see them at all. When you spot a hangnail, deal with it right away. Trim it back as close to the nail as possible, trying not to tear any skin. Then apply almond oil or SNS vitamin oil to help it heal back in with the surrounding skin.

7. Speed-heal cuts

If you’re a hand model, you should protect your hands on a daily basis and avoid getting any cuts or scrapes on your hands. However, accidents inevitably happen. When you get a cut, treat it immediately. Apply Sudocrem or another healing ointment three times a day, and it should heal in a couple of days with no scarring. You can also find a recipe for a healing serum online; popular natural healers include grapeseed oil and vitamin E. You can add other natural ingredients to help with consistency, such as pure aloe vera.

8. Wear gloves while cleaning/doing chores

This tip is major for hand models but also works if you just want your manicures to last longer. Dish soap and common cleaning products can contain harsh chemicals that will damage your polish and dry out your skin, such as ammonia, strong acids, and phenol. To protect your hands and your color, always wear thick cleaning gloves when washing the dishes or doing any cleaning around the house.

Modeling can be very challenging, but paying attention to small details, like the appearance of your nails and manicures, can certainly be something that helps you succeed.

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What is a Content Creator?

Content Creators are models, influencers and “normal” people who provide self-made content, like photos or videos, to a brand for the purpose of brand promotion. Content Creators are now the center of companies, who want to reach their target in a more natural way. The creation of content has become a job itself and currently, there is a lot of people recording unboxing videos and wearing brand’s clothes on social media.

Do Content Creators need Fancy Equipment?

There are different levels of content creation, but in general, no, brands are not looking for high production value but rather a true representation of their products being used, therefore the most used device to create this type of content is a mobile phone. Once Content Creators have the content ready, they just have to send it to the brand.

How can I become a Content Creator?

While model influencers are required to have a certain amount of followers on social media in order to make sure their message will be successfully delivered, what brands are looking for in content creators is compromise and skills to create the content.  Taking this into account, if you want to become a Content Creator it is very simple: all you have to do is prove your skills and the best way to do it is on social media. If brands see that your Instagram or YouTube account, for example, have good quality content they might want you for the job. Social media are your portfolio. However, it is even easier if you are inside a platform where you can check the opportunities available. Thousands of model members on ModelManagement.com are doing this every day.

You simply need to apply to the right type of castings and if a brand feels like you are representative of their market, then they will contact you to discuss the project.

Steps you must follow

1. Create your account on ModelManagement.com as a professional or aspiring model.
2. Apply to the castings you like the most.
3. Be confident and show what you are worth!

The brands that select you will contact you on the platform. Easy, huh? Create your account on the platform and discover the best opportunities from the world’s coolest brands.

Click here to get more information!

The post What is a Content Creator and How to Become One? appeared first on ModelManagement.com's Blog.

What is a fit model?

Before getting into the steps on how to become a fitness model, it is important we make clear what the industry understands a fit model is. Sport is something common in the modeling industry and most models have a workout routine to make sure their measurements stay steady – otherwise, they would need to constantly update their polaroids, comp-card, etc.

However, doing sport is not enough to become a fit model. In order to consider someone a fitness model, they must have a well-defined and muscular body. They are usually wanted for sports brands, such as Nike or Adidas, or even gyms.

It is important to point out that even though you become a fitness model, you can still work in other modeling categories, such as commercial, fashion, tattoo, etc.

Fitness modeling requirements

As mentioned before, fitness models need to be fit. However, being fit is no longer a synonym of being slim and having a specific size. Actually, brands are including all types of bodies, sizes, and measurements. Because sport is not only for skinny people, but for everyone. So the only requirement to become a fitness model would be to be interested in sports and work out frequently.

 

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Una publicación compartida de Romy Plussize Model She/Her (@romycurvy)

Steps to become a fitness model

Now that you know what a fitness model is and what the requirements are, it is time to know how to start your modeling career in fitness.

1. Create your material

The first step for every newcomer model who wants to start their career is creating their material. You should start creating your polaroids and your self-tape. With this material, clients expect to see your real beauty, so makeup won’t be needed. You can have a look at the following video to learn how to create your model polaroids at home.

2. Start building your portfolio

To start your modeling career it will be essential to have a portfolio where you showcase your skills, posing, and experience. If you’re just starting in the industry, it will be normal that you don’t have one. However, you can collaborate with photographers to organize a TFP shooting and get professional pictures for free. You can learn more about how to create a good portfolio on the Model Academy.

EXTRA TIP: On ModelManagement.com you can find TFP castings that allow you to start building a portfolio for free. Along with this, you can find photographers in your area and contact them. 

3. Apply to castings

Once you have your polaroids and portfolio, you will be able to apply to castings to start working as a model. On ModelManagement.com you will find thousands of castings you can apply to on the go. And with our app Model Now, it’s even easier.

4. Apply to agencies

Even though you can work as a model without an agency, if you would like to get signed, it is important you look for agencies that manage fitness models. There are agencies that represent a wider variety of models, while others are focused on a specific niche. You could also have a look at the type of models they represent to check their specialty. Once you find agencies you’re interested in, you will need to submit your polaroids and personal information.

TIP: You can use ModelManagement.com to find modeling agencies in your area. 

EXTRA TIP: Don’t miss out on our blog post How to get signed to a modeling agency for more info. 

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How to get signed to an agency step by step

1. Take your polaroids

Also known as digitals, polaroid pictures are essential if you want to start your modeling career. The idea of these pictures is to show your natural beauty, without makeup, nor filters. For polaroids, your outfit needs to be simple and fitted. And depending on the type of modeling you want to do,  you may need to take some with a swimsuit. For instance, if you want to become a lingerie model.

To create these pictures you don’t need a professional setting. You can use your phone, as long as the light and quality are good. Check this quick tutorial on how to create your polaroids!

IMPORTANT: Since polaroids are your presentation card, it will be essential you keep them updated. Ideally, you will have to retake them every six months. However, if you decide to change your hair, gain some weight or get a new tattoo, you will have to update them earlier.

2. Get your measurements

Even though the modeling industry is becoming more diverse, measurements are still important. Nowadays, brands and agencies look beyond centimeters, but they’re still relevant when presenting you to an agency or a specific client. For that, we recommend you take a measuring tape and measure your bust, waist, and hips. 

3. Look for agencies.

Once you have your polaroids and measurements, it’s almost time to start submitting your profile to different agencies. However, before doing this, it is important you define what type of modeling you want to do or you fit in and look for agencies that represent that specific modeling type. This way you will have more chances to get signed! To find agencies you can search on the internet or use ModelManagement.com.

4. Submit your material to different agencies.

And now we’re at the most important step on how to get signed by a modeling agency. It’s time to put it all together and start submitting your material to different agencies. Some agencies have a simple form on their website which you can apply through. Others will provide an email so you can get in touch. In any case, attach your polaroids, measurements, name, portfolio (if you have one), and link your social profiles (but only if you think they can help you in your modeling career).

For this step, it is very important to be patient and not give up. It can be exhausting sometimes until a modeling agency accepts your submission, but then it all will be worth it.

5. Types of modeling agencies.

Before applying or signing to a modeling agency, it is important you know the types of modeling agencies there are. Apart from all the agencies that are focused on a very specific niche (e.g. tattooed models, kids, talents, actors, influencers, etc.). You will also find it useful to know the meaning of mother agency. 

A mother agency is that agency that gets you signed when you are a new face and they guide you to start your career. These agencies usually require your exclusivity, since they are committing to train you. In this case, you will have to decide which thing interests you the most. You can learn more about modeling agencies, exclusivity, and all terms and conditions in the Model Academy.

This is everything you need to know on how to get signed to a modeling agency. But remember, if you want to start your modeling career now, you can just create an account on ModelManagement.com and start applying to castings! No requirements, no submissions, easy peasy!

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Tips For Models Before A Photoshoot

First of all, it is very important to know what style of modeling you want to do. Nowadays, the modeling industry is much more inclusive than a few years ago, therefore, any model profile can do any project in the industry.

Once you are clear about what style of photography and projects you want to do, look for inspiration such as fashion magazines like Vogue, Elle, Bazaar; online clothing shopping websites… And try to copy all the poses in front of a mirror.

These first two steps are essential before any photoshoot so that you can start posing easily in front of the camera even if you are inexperienced. Keep in mind that the supermodels that appear in magazines have had many years of hard work, and as in any industry skills are learned with experience.

Once you start working for different brands, magazines, projects, or photographers you will know much better your angles, the different shots that exist, and what style of photography is sought after in different styles of modeling.

Communication before and during the shoot is essential. Before the shoot, ask if you need to bring anything special so you can be sure that you are fully prepared and ready, do your hair and makeup, and get started. Also, ask them to send you the mood board so you can start practicing different poses that might work with the style of photography they want to do.

Arrive early for the shoot so you can be relaxed and not nervous. As soon as you arrive get down to business and take the opportunity to talk to the team to get to know each other better and make things easier.

Normally they always play music so you can feel more comfortable and let yourself go during the photoshoot. If they don’t play music and you feel more comfortable with it, don’t hesitate to ask the team if it would be possible. It’s a team effort so they will be happy to provide you with all the comforts to make you feel more relaxed and the result will be a success!

During the photoshoot, don’t hesitate to ask the photographer what shot they are taking. Depending on where they are focusing you can move more the face, arms, hands, or the whole body.

As in any industry, each professional works in a different way, so ask if they prefer you to pose on your own or if they want to give you pointers on what style of photos they are looking for. They usually have some inspiration shots with them so they can follow what the client is asking for or what they have in mind.

In the modeling industry, you always have to be professional but don’t forget to enjoy the photoshoot. With time and hard work, you will gain more confidence and attitude in front of the camera. That’s why we recommend that you don’t stop practicing your best angles in front of the mirror and collaborate with different photographers in order to gain experience.

This was everything on how to model for photoshoot. Now that you are ready, start applying to castings to get your first modeling job!

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